by removing the sometimes aggressive pop- ups,
not displaying tabs
replacing the drop-down navigation menu with a hamburger.
You understand, minimalism applied to the Web is to force the visitor to focus on the essential: the content
The Minimalist Web is:
By using the empty space, the eye is attracted to the little that remains on the page.
Some minimal sites offer blank pages with text, others opt to give life to the space with a living photo linked to the service or product.
You will often see black, white and gray, with a bold color.
With so little on the page, the words become the artistic element. Symmetry / harmony – designers will create balance or symmetry with words and images, or opt for an asymmetrical look to get attention.
Benefits of Minimalist Web Design
First, the goal of companies and other organizations is to provide a website that converts users into customers, or at least hot prospects.
This is one of the reasons why the minimalist design works. Here are the other benefits.
Because of this, your gaze is drawn to the text, drawn to the calls to action. You are not overwhelmed by the choices. Instead, you just have a few options, making navigation simple.
Faster load times
Studies show that slower load times lead to higher bounce rates, which means that users don’t wait for a site to finish loading. They will go elsewhere.
A better adaptation for browsing on mobile
The rate of use to surf the Web from a mobile is constantly increasing. The minimalist design is particularly well suited for this type of use.
The minimalist design makes it easier for search engine robots to explore. There are not many front and back-end elements stored in the code. You can actually boost SEO. (Faster load times are also part of SEO.)
A less complex site with few applications, plugins and elements is less likely to break.
As web design tastes change, minimalist design shouldn’t look outdated for a while. You don’t use fashionable elements or styles. Instead, you rely on crisp images and the right typography to deliver your message.
A crowded site, full of elements is too complex for your brain to remember, however visitors will remember your minimalist design.